Generally, this was to ensure that our company remains the leader in the industry of digital cameras.Īs a team, we completed the exercise successfully. This should help maintain customer loyalty to our company brand, and even attract new customers to boost the revenue of the company. We were therefore, charged with developing a winning strategy for our company. In this company, as new members of the management team, we were given the responsibility of ensuring that our company has a competitive advantage over the other competitors in the market, as competition is high and tight. In this exercise, I was part of a team, consisting of co-managers operating our hypothetical digital camera company.
Glo-Bus is an online business simulation exercise, which I undertook in the last semester, between early October and end of January 2013.
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